Yes, without skipping a beat, Rain has a new endorser backing him. Smart move, Mentholatum China—Rain’s face, skin, and image are amazing additions to any skincare company’s portfolio. There’s a lot to be said for classic beauty versus natural beauty (which Rain possesses in spades).
He’s JUST signed the contract, so the Mentholatum For Men website hasn’t been updated with any of Rain’s images as of yet. But if you’d like to explore the place anyway, check out some products and TV commercials, etc., you can go HERE, and HERE, and HERE, and HERE.
Congratulations, JiHoon! (Hopefully you’ve given him a thank you, J.Tune. :/)
— Stephe ^@@^
HelloKPop 1/19/2011 — TerriKR, Correspondent
Rain Signs Contract With China’s Cosmetic Brand Mentholatum
J.Tune Entertainment has announced that on January 18, 2011, Rain (Jung Ji-Hoon) signed a $1.5 million USD (1,672,000,000 KRW) contract with China’s cosmetics brand Mentholatum. His contract stipulates that Rain will appear in advertisements for the brand’s Mentholatum for Man cleansers and moisturizers, which will be sold in China, Hong Kong, and Taiwan. What is impressive about this deal is that the contract fee Rain will be receiving will account for almost 17% of J.Tune’s recent total sales.
Rain, a mega-icon in the Korean music industry, is also a highly popular endorser of commercial products. In 2010 alone, Rain appeared in 21 television commercials for a variety of advertisers. Rain is currently working on a full-length album set to drop in April 2011 and is about to begin filming Red Scarf (Red Muffler), a remake of the Korean film by the same name.
Source: MT News via Naver (translation by rain bird, Rain Europe) and The Dong-A Ilbo
Photo: Rain for Nature Republic
(post screen caps: Stephe @CloudUSA)





























































































[ETA Eng trans/clips] Revisiting: Rain interviews at LoR Osaka.
•January 12, 2011 • 7 CommentsEnjoy this entertainment news clip from earlier today where Unique went back to revisit things that were happening at this same time last year… namely Rain’s Legend of Rainism Asia stop at Osaka Jo Hall in Japan, January 23-24 of 2010. (Taiwan, the end of the tour, came directly after that.)
Interestingly enough, best bud BbaekGa had just had his very serious brain operation on the 22nd in Korea (which was why poor Rain couldn’t be there), and Terri and I had just given birth to Cloud USA on the 21st, after being in labor for two straight weeks. (It was hell! I swear I built this blog by the skin of my teeth. LOL)
— Stephe ^@@^
[Rain (Bi) TV] 110112 Unique Ent. News_Behind Story_Rain Edit. (Credit: Only 비 @ DC / scorpiolabibi1 @YT)
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And a Bonus: My favorite post about Rain’s LoR Osaka stint, from early February 2010. Interviewer Dude was like, OMG is he really this big or am I hallucinating? ROFL! I suppose it’s time for ME to go back to the basic and start pulling out some of this older JiHoon goodness.
Rain Bi TV 020310. Ten Osaka entertainment news review. (courtesy of hiroio @YT)
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Posted in Bi Rain, Bi Rain News, Cloud USA, Jung Ji Hoon, Legend of Rainism
Tags: Bi Rain Legend of Rainism 2009/2010, Cloud commentary, Jung Ji Hoon, Korean pop, rain bi, Rain entertainment/news report