[2 images][article] Rain performs at landmark concert in Cambodia.

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B2B Cambodia 3/4/2017—

K-Pop Star Rain Performs Landmark Concert in Cambodia

South Korean K-Pop legend Rain made his debut performance in Cambodia, headlining the Smart Mega Concert on Diamond Island for between 40,000 to 50,000 fans last Thursday night.

The concert was organised by IMS Consulting Group, Cambodia’s premier media agency, in partnership with top rated television network SEATV and exclusively sponsored by leading telecom Smart Axiata.

The decision to air the Smart Mega Concert live across the country during SEATV prime time was made after Rain’s local fans inundated the organisers with requests. The concert is understood to have reached a majority share of Cambodia’s television audience making it the highest viewed televised broadcast for several years.

At a press conference held earlier in the day at NagaWorld hotel, Rain made his first public appearance with the media and a group of contest-winning Smart Axiata subscribers. While answering questions from reporters, Rain explained he was so happy to finally be performing in Cambodia and thanked his local fans for their support in making it possible.

There were already large crowds gathered on Koh Pich when the Smart Mega Concert started at 5pm with a celebration of original Cambodian songs performed by many of the country’s most popular singers including Khmeng Khmer, Eda, Laura Mam, Nikki Nikki, P-Sand and Bross La.

At 8:30pm, a crescendo of cheers rang out from the audience as Rain launched into the first of two sets showcasing his unique mix of high energy, R&B styled K-Pop. The star – also known as Jung Ji-hoon – sang some of his best-known hit songs such as “It’s Raining”, “Hip Song”, “How To Avoid The Sun”, “I Do” and “La Song”, all of which received an overwhelmingly positive response from the tens of thousands of assembled fans.

Following the successful conclusion of the concert, representatives of event organiser IMS Consulting Group praised Rain’s exhilarating performance before highlighting both the professional partnership with SEATV and strong support from Smart Asiata in making the King of K-Pop’s Cambodian debut possible.