[article][Queensland] Rain sponsor check: Good news from Down Under… Rain and “Q-Pop” a success.

Cloud cover by Stephe, Managing Editor ^@@^


(Image credit: TEQ)

1476-4442-maroon-qpop-logo-02Remember Rain going to Australia for Tourism and Events Queensland’s really cute tourism campaign last November? Well, TEQ‘s chief exec Leanne Coddington is reporting that all of their efforts yielded much fruit. In other words, the number of South Korean tourists to their shores increased and is still increasing, thanks in large part to the Q-Pop campaign. And she’s considering doing a follow-up. Way to go, Rain!

I’m telling ya, the guy could sell bridges in Brooklyn. Thumbs up. ^@@^

LOOKING BACK: » [17 images][bulletin][5 tweets][clip] “QPop” meets KPop: Queensland gives Rain a warm welcome. (11/18/2015)

» [19 images][fan cam] Rain Down Under check: The (hallyu) king in Queensland. (11/21/2015)


The Age / Queensland 10/7/2016 — by Cameron Atfield

Sunshine State counts on Rain to attract Korean tourists

Queensland may market itself as the “Sunshine State”, but it is counting on Rain to attract Korean visitors.

And, according to Tourism and Events Queensland’s annual report, which was tabled in State Parliament last week, the “Q-pop” campaign yielded extraordinary results.


“Results show almost 20,000 travel bookings were made through 16 trade partners since the campaign commenced, largely a direct result of the Q-pop campaign and the complementary in-market activity of Korean Airlines and Tourism Australia,” the report says.

The Q-pop campaign saw Korean pop star Rain visit Brisbane and record the film clip for his song, Marilyn Monroe, at city landmarks

Tourism and Events Queensland chief executive Leanne Coddington said Q-Pop was one of the state’s most successful targeted campaigns to date.

“Korea is a very important market for Queensland with 18 per cent growth in the past 12 months, a strong proportion of that attributable to the success of the Q-Pop campaign, which assisted in almost 70,000 Koreans experiencing Queensland and more booked to travel in the coming months,” she said.

“Korean travellers to Queensland spent an extra 46 per cent in that time, a total of $146 million.”

Ms Coddington said the campaign was developed to coincide with the 20th anniversary of Tourism and Events Queensland’s “in-market presence” in Korea.

“The six month campaign, which included Rain filming his latest music video in Brisbane and the resultant social media coverage, led to almost 20,000 direct bookings, tracked directly to the Q-Pop strategy by the 16 appointed travel agents who wrote the bookings,” she said.

“Along with the social media presence there was substantial media coverage in Korea of the initial announcement of Rain’s Queensland Ambassadorship in Seoul last October and again when he visited Brisbane in November.”

Ms Coddington said TEQ was “enormously happy” with the results and was now looking at a follow-up campaign.

“It certainly was a great success and a great example of how these type of campaigns can achieve significant cut-through,” she said.

Rain visited Queensland in November last year and was heavily promoted across south-east Asia.

The campaign was understood to have cost about $350,000.

Stay in touch with Queensland’s best news via Facebook.

From the 2015-2016 Queensland Tourism and Events annual report. ^@@^ (Source & caps: @Alisa4Rain)















~ by Cloud USA on October 12, 2016.

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