[series][24 images][3 CFs] Rain Ad campaign of the day: Adidas, 2011. “Rule the winter, own the street!”

Cloud cover by Stephe, Managing Editor ^@@^

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When Rain tweeted this image ↓ ↓ to us all on August 7, 2011… Clouds and fans alike were intrigued! We loved the look of it and wondered what possible new project he was giving us a hint about with this “1995 fashion.” ^@@^

CUSATNRA2011ST

It wasn’t until 2 months later in the second half of October, just after he’d enlisted in the military, that Adidas started YouTubing and tweeting up a storm and Rain’s “Rule The Winter, Own The Street, Bring The Heat” campaign rolled out and lasted into the spring of 2012. His dancers were also involved (YAY!) and top Korean stars 2NE1 and Yoo Seung Ho, plus some of Korea’s national athletes, professional dancers, and artists. Awesome! It took away a teeny bit of the initial sting of him leaving to be a soldier for 21 long months. ㅜ.ㅜ ^@@^

(All CFs credit: adidas Korea @YT.)

» [article] MTV Style says: Drop everything and go take a 1st Look at Rain.

» [ETA cover][images] Rain in 1st Look Magazine, Vol. 7. (and his big brothers, too!)

» Rain about town: Fresh Adidas Rain 3-in-1 Outdoor, in Seoul.

» Rain about town: Ruling the winter in Myeongdong, and a 1st Look at Incheon Airport.

(Images credit: Adidas Korea / @alladidas / DC Inside)

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~ by Cloud USA on September 6, 2016.

4 Responses to “[series][24 images][3 CFs] Rain Ad campaign of the day: Adidas, 2011. “Rule the winter, own the street!””

  1. Merci pour ses souvenirs , mais aussi pour la dernière vidéo , je ne l’avais pas encore vue 😉

    Thanks dear Clouds !!!

    Like

  2. I really really really love this ad campaign!!!

    Liked by 1 person

  3. Love memory lane. RainRain looking good😀💦🤗

    Like

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