[article][excerpt] Chinese viewers love new TV drama “Diamond Lover”.
Chinese audiences are flocking to romance drama Diamond Lover, an original series from DMG Entertainment. Across the Middle Kingdom, 1.45B viewers have tuned in online since its July 20 debut.
Diamond Lover is at the midway point of its run on two national broadcast networks and VOD sites including Youku.com, Tudou.com, iQIYI.com, Letv.com and qq.com. Viewership reached 400M views within the first three days. This bests DMG’s previous biggest hit, All Quiet In Peking, which earned a cumulative 400M viewers.
Korean superstar Rain stars in Diamond Lover as a cold, overbearing, manipulative business executive; Tang Yan as a disfigured young woman who will undergo a metamorphosis; Luo Jin as an awkward obstetrician; and Di Li Re Ba as a glamorous movie star. The characters are placed under intense pressure that will either transform them into diamonds or crush them.
DMG is in talks with various regional broadcasters to syndicate the show across Asia when it finishes its initial run in mid-August. DMG TV’s upcoming original scripted titles include Lonely Battle and Little Woman.