[article] Rain is the face of Yves Saint Laurent’s bestseller, Dangerous Reds, in Chinese-speaking countries.

Cloud cover by: Stephe, Managing Editor ^@@^

CaptureL’Oreal and luxury fashion house Yves Saint Laurent, let us welcome you aboard the Rain train! You want the concept of passion, temptation, love, and desire for your product campaign? Oh, yes. Rain can do that all day long with both hands tied behind his back. You chose wisely. Oui, oui!

MENtholatum Professional Skincare for Men, J.VJQ Hypoallergenic Cosmetics, and now YSL in Chinese-speaking countries?

Looks like China’s got a South Korean world star on the brain, folks. 🙂

FYI: I’ve also seen this Dangerous Reds collection referred to as Dangerous Rouge, Danger Red, Rouge in Danger, Rouge Volupte Shine, and Rouge Pur Couture. Just depends on where you are in the world and what part of the collection you’re talking about, I reckon.

Congratulations, Rain! You’ve still got it, and you’re going to still have it for a long, l-o-n-g time.

Stephe @ cloudusa.wordpress.com / CloudUSA.org

MWave 12/17/2014 — by Newsen, Kim Hyung Woo / Translation Credit: Yeawon Jung

Rain Becomes New Model of YSL in Chinese Speaking Countries


Singer and actor Rain has been selected to be the model of L’Oreal Group’s representative cosmetics brand Yves Saint Laurent in Chinese speaking areas.

Well known for his charming lips, he has been chosen as the new face of Yves Saint Laurent’s bestseller ‘YSL Dangerous Rouge.’

It has been reported that Rain has been chosen as the male model of YSL, which will largely be targeting the Asian market, for his intense image that appeals to female fans and his singing and acting activities throughout Chinese speaking countries, as an entertainer representing Hallyu. His successful activities in movies and dramas, following his successful completion of a concert in China, have also added to the reason he was selected, as they have added romantic and sexy charms to his image, increasing his popularity in America, Europe and Asia.

An affiliate of YSL stated, “This year’s YSL Danger Red has the concept of passion, temptation, love and desire and Rain’s trendy image which includes both strength and softness perfectly matched the concept. In addition, Rain has gained recognition for his powerful performances and outstanding acting ability, gaining success in various fields and becoming a long-lasting global star, so he has been selected as YSL’s new model.”

Meanwhile, Rain has been traveling between China, Korea and Belgium to film the Chinese drama Diamond Lover.

Photo credit: Cube Entertainment

~ by Cloud USA on December 17, 2014.

4 Responses to “[article] Rain is the face of Yves Saint Laurent’s bestseller, Dangerous Reds, in Chinese-speaking countries.”

  1. xoxoxo
    Good for RainRain, big in China and everywhere. Thanks for sharing


  2. Awesome, awesome news!

    Terri :-}


  3. Now this one is right up my alley. I used to wear the Rouge Pur Couture lipsticks once upon a time. Nope, YSL is a brand not for the faint of heart or pocketbook, but I LOVE the lipsticks. It’s indeed a luxury brand alright…from top to bottom. SMILES.

    Look at Bi……all high falutin’ now. (*JUST KIDDING*)…..Smiles!

    Liked by 1 person

  4. Great choice. ☺


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