[post] Emerald City Design creates pinball magic for Rain and Anchor Ice.

— Written by: Stephe Thornton, Managing Editor ^@@^

Emerald City, the digital design and post production company in Sydney, Australia (Darlinghurst), that worked in house on Hainan Breweries first Rain/Anchor Ice commercial spot, “Pinball”, wrote about the adventure on their blog back in August of this year, and I’m just realizing that I might not have made you all aware of their post at that time.

So for those of you who haven’t read it yet, enjoy. 🙂

The introduction reel to Emerald City’s website is PHENOMENAL. A must-see. Go check it out! We can certainly see why Anchor choose them for this project. Their portfolio is pretty impressive as well. They’ve worked with Coke, LG, VISA, Nokia, Samsung, Ford, KIA, and other notable companies on projects all across the visual media landscape.

While we’re on the subject… let’s revisit Rain’s Anchor Ice “Pinball” spot, released in China this past summer. This version, released by Emerald City, isn’t Chinese-dubbed. It’s Rain, in English.

Great job, ECD. Continue challenging, provoking, and inspiring! We wish you the best in all your future endeavors.

— Stephe @cloudusa.wordpress.com / CloudUSA.org

(Video courtesy of Emerald City @vimeo)

Emerald City Blog 8/25/2011 —

Emerald City turns a city into a giant pinball machine for Anchor Beer and Rain

A new spot for Anchor Beer has gone to air across Asia this week, starring Korean pop and film superstar Rain (Ninja Assassin, Speed Racer). Production and post was undertaken in house at Emerald City.

After working on the Force of a Lion campaign for ABC Stout, Emerald City and its Director Chris Godfrey teamed up with Singapore agency Alchemy Partnership for this major campaign.

The brief was to turn a city into a giant pinball machine, with Rain putting on a spectacular show of stunts, truck crashes, and a cityscape that lights up the night sky, in a larger than life game. Filming was undertaken in Seoul, Korea in June of this year, with design and post completed in Sydney.

The spot is a combination of live action scenes and a fantasy metropolis built in CG. Emerald worked very closely with the creative team at Alchemy Partnership to realize the vision, and bring the dynamic and colourful city to life.