[article] TVCF reports Rain appeared in 21 TV ads this year.

Nikon: Rain Reality

Are we surprised he’s in the Top 4?  Of course not. 🙂

Surely Yu-Na, Seung-Gi, and SNSD’s fans are as worn out from following them as we are from keeping up with Rain’s incredibly grueling 2010 schedule.  Goodness gracious me!  Our worker비(buzzzzz!) has earned his “Energizer Bunny” nickname this past year.  Album, concert tour, 20-episode drama, and CF after CF after CF…  And that was only the tip of it.  *whew*  *exhausted*

To revisit Rain’s TV ads from this year and past years, » do visit our Commercial Spots page.

— Stephe ^@@^

The Dong-A Ilbo 12/17/2010 — Lee Seung-gi appeared in the most TV ads this year

Entertainer Lee Seung-gi has appeared in the most TV commercials in Korea this year.

TVCF, the largest advertising Web portal in Korea, said Thursday that a survey found that Lee appeared in 30 ads this year, the highest for any person. Olympic figure skating champion Kim Yu-na was second with 28, pop music group Girls’ Generation third with 25 (including 13 that featured the entire group), singer Rain fourth with 21, and actresses Lee Na-young and Shin Min-a tied for fifth with 20.

On why Lee Seung-gi was the favorite among advertisers, HS Ad creative director Shim Eui-seop said, “Housewives have a strong say in spending and his hardworking image made him popular not just among consumers but also among advertisers, so he became the blue chip of advertising.”

Choi Jae-yeong, director of the CP1 division of SK Marketing & Co., said, “Many popular and well known stars often don`t get the opportunity to be on ads, but Lee Seung-gi is a proven advertising model, and is very rare in that he is loved by people from all walks of life.”

As for second-place Kim Yu-na, Kim Cheong-hun, deputy general manager of Innocean, said, “She was beloved by advertisers since she had enjoyed both challenge and a success story with a good performance, dancing, appearance and star quality. In particular, many sporting events starting from the Winter Olympics this year made her an outstanding model for advertising.”

How much the stars are paid for endorsements is hard to know. Depending on conditions, the amount can differ significantly but the top performers are paid around 1 billion won (868,000 U.S. dollars) for a one-year contract.

“Superstars” can receive 300 million to 500 million won (260,420 to 434,030 dollars), those who star in dramas 100 million to 300 million won (86,800 to 260,420 dollars), and lesser stars under 100 million (86,800 dollars).

The advertising industry considers Kim Yu-na, actress Kim Tae-hee, actor Jang Dong-gun and Rain among the top celebrity endorsers in Korea.

SK Telesys W-800 Phone: Be The Man

~ by Cloud USA on December 18, 2010.

5 Responses to “[article] TVCF reports Rain appeared in 21 TV ads this year.”

  1. keep up the good work Jihoon.

    Like

  2. for me rain totally everything him popular not just among consumers but also among advertisers rain did it all from CF, CM, model advertiser and yet an handsomer simply gergous of what he do is just completely natually to all it self
    WHAT U SEE IT WAHT U GET period!!
    @cecilia
    I AGREE !!
    oh it well BIG for rain have this enduser and advister in U.S. i am NEW YOURK is the best for he need to come make business in the U.S. eventuelly!! COMMON JTUNE!!

    Like

  3. Rain you need to come the US and do some ads here.
    I’ll watch a Nikon commercial/ad with you over Ashton Kutcher any day.

    Like

    • I’m sayin’!!!!

      Stephe ^@@^

      Like

    • ^5 on that!
      Ashton Kutcher annoys me. Bring on some Ji Hoon! The Nikon commercials in Korea are much more sophisticated and interesting than the ones here. Sometimes I feel like advertisers in the U.S. think we’re stupid because many of the commercials make no sense or try too hard to be funny.

      Like

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