MENtholatum Skincare for Men acknowledges Rain’s military service.

Cloud cover by: Stephe, Managing Editor ^@@^

Now that’s something you don’t see everyday, a product sponsor also embracing the personal side of its brand ambassador’s life on its official website sub-pages. But what a fine idea. Showing JiHoon as a role model for his fellow soldiers can only make him an even better example for the civilian man.

It appears that some past micro-blog posts and fan responses on Weibo were linked in.

Pretty smart, Mentholatum China.

(caps by Cloud USA)

~ by Cloud USA on April 17, 2012.

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