Yes, you can play a celebrity.

 

Korean Insight 4/28/2010 — Celebrities are no longer mere models for game promotion. Rather, they have been created into actual game characters that run through the game. Korea’s Asian pop star “Rain” had been first to be embedded as a character in the popular FPS game “Sudden Attack,” in December 2008. Rain’s game character has reaped about $210 million in sales, which projected the beginning of a new trend in the gaming industry.

Following up, popular Korean boy group “Big Bang,” which includes five characters, did even better with $280 million in sales within 9 months of character release in Sudden Attack. Girl group “2NE1” also in Sudden Attack, had $210 million in sales like Rain….

» You can read Yunho Chung’s post in its entirety on his Korean Insight blog HERE.  This is an excellent site for keeping up with all things tech: telecommunications, Korea’s online gaming, the digital landscape, hi-def electronics, the works.  (Incidentally, the doings and strategies of several of Rain’s endorsers—Samsung, LG, SKT—also come to the fore.)

Rain’s character has raked in $210 mil in sales?  WOW.

— Stephe ^@@^

~ by Cloud USA on May 10, 2010.

4 Responses to “Yes, you can play a celebrity.”

  1. kkate59, there was a Rain action figure some years back, but that was before this game. I tried to get one when I became a fan three years ago but they were alreay sold out.

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  2. I would have to have my game reprogrammed. There would be “contact” but no killing! (I didn’t mean that….geez (yes, I did ;0))

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  3. Does he come as a collectable action figure?

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  4. OMG he’s EVERYWHERE.

    Terri :-}

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